In advertising industry, it is believed that anything published or broadcasted is good for the company. Obviously, if something good is brought out to the public, it will definitely help the company in achieving a good name that the public would think about them in a lovey-dovey way. But for some, even bad publicity can still help! At least they were given the chance to be talked about which is something that can be considered good since popularity of the company would no doubt increase – especially if the company projects a bad-ass vibe. But we all know that good advertisements are still preferred. Who wouldn’t want to be talked about, especially if it is good?
Many companies are avoiding bad publicity since it could be taken as a reason to talk smack about their company by critics and reviewers. Although there are many other ways to counter this bad pub, it would entail a large amount of cash pumped into the advertising offices to create an ad that would suit more of a general audience – trying to seem all nice – and would probably not attract much attention.
Nowadays though, different companies have their advertisements banned by some governments due to alleged immoral or improper message or visual content delivered to their audiences. These advertisements were banned by certain groups due to the ads’ implicit meanings that might be considered harmful for “impressionable audiences”.
An example of one of these banned ads in the casino world is the InterCasino advertisement which showed a small man, drinking and partying, with wads of cash and two hot women are with him by his side as he’s laughing it up with them. Since it’s a casino ad, the viewers already are associating it with gambling. That TV commercial may have perpetuated the stereotype of the casino life being all about giving into alcohol, money, and women (which are considered bad things???).
This ad may be considered immoral by some groups since some feel that women are just objects of lust by drunken gamblers. It also portrays the stereotype of beautiful women attracted to unattractive men just cause they have money. The ad also may give the impression that they can have tons of gorgeous women on their arm and have fun if they go gambling and spend money without a care in the world. This InterCasino ad has now been officially banned in the United Kingdom (England, etc) due to the controversy its stirred up in the viewing public. The government has also given a stern warning that that further commercials with similar content will also be banned.
Whether you’re making or viewing commercials, anything you see can have different meanings depending on your beliefs coming into the experience. Every word uttered, or each thing placed in the background for a commercial can have implicit meaning for you. These can actually be opposed to what is really advertised – maybe you’re just trying to see something that’s not really there.
An example of a recent InterCasino commercial:
So the question is: Should casinos have an obligation to preserve and promote social responsibility through their advertisements? Or should online casinos like InterCasino be allowed to promote and market themselves whatever way they want without censorship?
Isn’t All Publicity Still a Good Thing for Casinos?
Many companies are avoiding bad publicity since it could be taken as a reason to talk smack about their company by critics and reviewers. Although there are many other ways to counter this bad pub, it would entail a large amount of cash pumped into the advertising offices to create an ad that would suit more of a general audience – trying to seem all nice – and would probably not attract much attention.
Nowadays though, different companies have their advertisements banned by some governments due to alleged immoral or improper message or visual content delivered to their audiences. These advertisements were banned by certain groups due to the ads’ implicit meanings that might be considered harmful for “impressionable audiences”.
An example of one of these banned ads in the casino world is the InterCasino advertisement which showed a small man, drinking and partying, with wads of cash and two hot women are with him by his side as he’s laughing it up with them. Since it’s a casino ad, the viewers already are associating it with gambling. That TV commercial may have perpetuated the stereotype of the casino life being all about giving into alcohol, money, and women (which are considered bad things???).
This ad may be considered immoral by some groups since some feel that women are just objects of lust by drunken gamblers. It also portrays the stereotype of beautiful women attracted to unattractive men just cause they have money. The ad also may give the impression that they can have tons of gorgeous women on their arm and have fun if they go gambling and spend money without a care in the world. This InterCasino ad has now been officially banned in the United Kingdom (England, etc) due to the controversy its stirred up in the viewing public. The government has also given a stern warning that that further commercials with similar content will also be banned.
Whether you’re making or viewing commercials, anything you see can have different meanings depending on your beliefs coming into the experience. Every word uttered, or each thing placed in the background for a commercial can have implicit meaning for you. These can actually be opposed to what is really advertised – maybe you’re just trying to see something that’s not really there.
An example of a recent InterCasino commercial:
So the question is: Should casinos have an obligation to preserve and promote social responsibility through their advertisements? Or should online casinos like InterCasino be allowed to promote and market themselves whatever way they want without censorship?